Upcoming iOS 14 Changes Have Facebook in a Panic

Upcoming iOS 14 Changes Have Facebook in a Panic

Apple’s new iOS 14 upgrade should be out sometime in September, and some of its new privacy features have Facebook worrying about its own business.

Remember, Facebook is not in the business of being a social network. We don’t pay to use the service. Instead, like Google, it’s in the business of mining data and selling advertising space.

Starting with iOS 14, iPhone & iPad users will be able to turn off the sharing of a unique identifier for their devices, the Identifier for Advertisers (IDFA). This is one of the primary features that Facebook and others use to track individuals across apps and the web. Facebook itself admits that “these changes will disproportionately affect Audience Network given its heavy dependence on app advertising.” In another post, the company says “we’ve seen more than a 50% drop in Audience Network publisher revenue when personalization was removed from mobile app ad install campaigns”

What does that mean for you? You’ll see just as many ads, but they’ll be less targeted because Facebook and advertisers won’t have as much information about you.

When iOS 14 comes out, everyone should turn IDFA off – and Tech for the People will have a guide on how to do just that.